About the instructor

Peter Anthony is an executive coach, business strategist, and co-founder of Buddez, helping small business owners build stronger brands, better systems, and more profitable businesses. With years of experience coaching entrepreneurs and leadership teams, Pete brings a practical, no-fluff approach focused on sustainable growth, confidence, and real-world results.

Course Curriculum

1 Chapter · 6 Lessons

  1. 1

    Bite size learning: Introduction to value propositions

    1. (Included in full purchase)

      Understanding Value Propositions

    2. (Included in full purchase)

      Step 1: Understanding Customer Motivation

    3. (Included in full purchase)

      Step 2: What happens if they don’t choose you?

    4. (Included in full purchase)

      Step 3: Why should they choose you?

    5. (Included in full purchase)

      Step 4: Show the receipts

    6. (Included in full purchase)

      Putting it all together: Your value prop in action

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